EVERYTHING STARTED
WITH A SMALL IDEA

The number 269 featured in the company’s logo represents a bull that was saved as a calf by anonymous activists just days before its scheduled slaughter. It was born at an Israeli facility in the Azor area, a town on the outskirts of Tel Aviv. The slaughter had been scheduled for June 2013. Described as sweet, with a white head, and with an ear tag marked with the number 269, indicating it was destined for slaughter, the bull was saved just before the planned time for its slaughter..

Hello, I’m Panagiotis Magoulas, a young man with dreams to change the world. That’s why I went to Dragons’ Den Greece, to find investors and open a business that will offer tasty, healthy, and protein-rich meat substitutes, something that doesn’t exist in Greece. But with the help of the investors and the show, this became a reality. What do you say, let’s go?